Hi! My name is Praachi Verma.

I am passionate about helping brands build awareness, generate leads, and engage audiences.

I’m a versatile marketer, writer, and strategist, with a decade of experience helping companies at all stages of the marketing life cycle to drive leads and revenue. I’m the go-to marketing strategist for SaaS companies looking to increase their brand awareness and stand out from the competition.

I work at the intersection of technology and marketing to help SaaS companies connect more effectively with their prospects.

I’ve worked with over 50 brands worldwide and have a proven record of developing narratives and brand voice; building processes for lead generation, content development and distribution; and developing strategic partnerships that help brands go from good to great.


I specialize in diagnosing problems, understanding which pieces fit where, and filling in the gaps. I’m an expert at analytics and interpreting data from various channels because of my multi-dimensional foundation.

My superpowers are:
– putting companies from the 100th page to the first spot on search engines like Google,
– turning complex features/topics into simple ones that people can easily understand and relate to—and then making them stick,
– translating business objectives into actionable marketing strategies and campaigns, and
– creating content that’s engaging enough for prospects to convert into customers.

Finally, I am the author of a science-fiction, high-fantasy series: The Secret of His Turquoise Eyes.

Areas of Expertise

Full Funnel Marketing  

Content Writing and Copywriting (Including Tone of Voice and Brand Copywriting)

Lead and Demand Generation Campaigns  

Product Marketing

Keyword and Market Research

Social Media and PPC Advertisements

Growth Hacking

Email Marketing